cake tray equipment supplier

souffle cup Whether human or food, first attracted the attention of the customer must be the look. In a batch of similar food packaging, unique always attract more people’s attention，Greatly increased the demand for cake tray machines,cake tray equipment and other such  food packing machines.

Some time ago, Canada has a billboard attracted attention. It is located in the ski resort of Whistler, Canada leads the way McDonald’s is doing an outdoor billboard: a cup of ordinary coffee, marked the height of foam above – but this is not the height of the foam, but according to the prevailing snowfall data from real-time synchronization. You’ll see 25 centimeters of snow is cappuccino, latte is 5 cm, the snow is not as if the American …… open eat goods world weather forecast.

See such a novel billboards should be a lot of people will be attracted to McDonald’s and try these drinks. Similarly, as to the appearance of food packaging to attract customers from the terms of a sense, it is also a small food advertising.

As we all know, only unique, different from the other in order to seize the moment the consumer’s attention. Noting the existence of the only consumer product, and then to arouse their desire to buy. From the terms of the food packaging, can only unique and innovative packaging materials and packaging design aspects.

Followed by packaging material needs of society

In terms of packaging materials, there were already present paper, bamboo, metal, ceramic, plastic, rubber, natural fibers, synthetic fibers and glass products, and recently there has been some new packaging materials research and innovation.

German scientists have successfully developed the use of pharmaceutical expertise antibacterial plastic food packaging, the package is suitable for liquid milk and other beverages. It is actually the use of coating technology in plastic packaging film coated with antiseptic antibacterial materials, alternative food preservatives added. Such coatings and the like by a resin-based composite materials and special technology.

Recently, the National University of Singapore researchers use grapefruit seed extract strengthens the natural chitosan composite films, successfully developed a chemical additive-free environment-friendly food packaging materials. The new food packaging materials can slow the growth of fungi to make bread and other perishable food products extend the shelf life doubled.

Swedish IKEA (Ikea) recently revealed plans to use a kind of fungus is made from environmentally friendly raw materials packaging materials, to replace the current large-scale use of plastic packaging. The new packaging material is more easily degraded, its main ingredient is fiber-rich mycelium (mycelium).

Innovative packaging materials, more in line with society’s environmental, food safety pursuit naturally, have more or better environmental preservation packaging materials will be in hot pursuit of the market, consumers get more attention.

Packaging design more “people-oriented”

In addition to relying on the nature of the packaging material to attract consumers concerned about outside, packaging design is also an important factor. And, unlike other packaging materials, but also both features, packaging design exists to arouse the attention of potential customers, and then convince them to spend money to buy the product. How kind of packaging design closer to new customer needs and expectations of it?

1, clear and concise convey information

Like “simple packaging” a few people must, we are talking about such a packaging design often say such a design abandoned miscellaneous invalid information, it looks fine, pure and easy is unique, eye-catching.

2, more flexible

Flexible light texture, easy to carry good sealing, can also re-opened after some closure, these advantages in the eyes of brands and manufacturers means easy to transport, better preservation and protection products. Furthermore, flexible packaging easily adjusted to a wide variety of shapes, sizes, shapes, above Niagara chain, caps, grip is not difficult, therefore, have more features, suitable for different products.

3, more variable size

Because changing consumer lifestyles, their dimensions will demand increasingly rich. Young workers in the city as an example. They live alone or with one or two people sharing, buy a small component of the food would be more appropriate.

4, digital printing can occur tipping point

The biggest difference with traditional printing digital printing is that the latter is printing, template-based printing millions of copies; digital printing and digital image directly to a printer to print out, do not need to constantly change the plates. That is the use of digital printing to print a label or package goods, you need a shorter time, a faster time on the market, but also easy to customize products. For example, in 2013, Coca-Cola launched a series of “nickname bottle” in the hearts of many people have left a deep impression.

5, under “Move” environment, there will be more interactive

The world is becoming more and more intelligent, packaging design is also the case, for example, on the existence of two-dimensional code on the packaging. Apple recently introduced ApplePay on the use of near field communication (NFC, NearFieldCommunication, namely, short-range wireless communications) technology. As long as the built-in NFC chip, between two close without networking can be for data transmission and information exchange.

In simple terms, packaging design to stimulate consumer desire to buy if you want, you need to meet their needs.

Now the market for food packaging seemingly different, but in fact, exactly the same. To be successful in the minds of consumers a place, food packaging innovation is urgently needed. However, whether it is updated food packaging materials, or changing the packaging design requirements, will promote innovation and upgrading packaging machinery.

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